The Gendered Language of Sports Teams Names and Logos
نویسنده
چکیده
For professional sports organizations, team names and logos represent a group’s central identity, reflecting geographic location and important attributes pertaining to strength and skill. For minority groups and women, however, team names and logos have also served as a site of oppression in the sports domain. This study examines this problem as it is apparent in team names and logos chosen to represent each of the 44 teams belonging to the National Football League and Lingerie Football League. Drawing on previous research on the topic of team names, logos, and sports team identity, the study provides argues that despite gender-exclusive nature of the leagues, gendered-language is still used to define, demean, and derogate women’s teams.
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